# Redesign Summary — Example Domain

## Design Direction
**Modern-approachable** — Clean, airy layout with a warm blue primary and soft surfaces. The page is built as a single self-contained HTML file with embedded CSS/JS for zero-build-step previewing.

## Key Decisions

### Content & Honesty
- Source data was minimal (example.com placeholder). No services, testimonials, ratings, or specific claims are fabricated.
- Copy is rewritten from scratch as generic-but-persuasive general-service language, leaning on value propositions (clarity, reliability, personal attention) rather than invented specifics.
- Phone number and email use placeholder values where no real data existed.

### Sections (per Content Integrity Plan)
1. **Hero** — Rewritten headline and CTA copy. Declared badge ("Trusted local service") + value-driven H1 + two CTAs.
2. **About** — Business story built on generic trust angles. Three value-list items reinforce key differentiators.
3. **Services** — Three general service cards (Consultation & Planning, Project Management, Ongoing Support). No fabricated specifics.
4. **Approach (Proof)** — Three-step process module (Listen & Plan → Execute & Adapt → Deliver & Follow Up). Light scroll-triggered fade animation. Replaces the need for fabricated testimonials.
5. **CTA / Contact** — Conversion-focused closing band with inline buttons.
6. **Footer** — Quick links + contact info (email, phone placeholder, service area note). No map embed (no real address available).

### SEO & Metadata
- Title: `Example Domain | General in your area`
- Meta description: ~155 chars, leads with trust angle, reinforces local availability and CTA.
- Canonical: `https://example.com`
- OG tags (title, description, type, url)
- Twitter card: `summary_large_image`
- JSON-LD: `LocalBusiness` schema with name, url, description.
- Single H1, logical H2/H3 hierarchy.
- All non-decorative images use descriptive alt text.

### Visual Design
- **Typography**: System-ui stack with clean hierarchy (800/700/600 weights).
- **Palette**: `#2563eb` primary, `#0f766e` accent, `#f8fafc` background, `#0f172a` text. High contrast throughout.
- **Layout**: 1120px max-width container, two-column hero, card grid for services, alternating bands for section variety.
- **Motion**: `transform`/`opacity` only — hero fade-up, card hover lift, scroll-triggered step reveal.
- **Nav**: Sticky with backdrop blur. Mobile drawer with smooth transform/opacity transition.
- **Avoided**: Gradient text, generic SaaS hero patterns, legacy navigation, low-contrast text.
- **Art direction**: Warm, trustworthy, local — soft gradients, rounded cards, friendly spacing.

### Guardrails Compliance
- ✅ No generic SaaS hero patterns
- ✅ No gradient text
- ✅ No low-contrast body or CTA text (all body text is `#0f172a` or `#64748b` on white/light; CTAs use `#fff` on `#2563eb`)
- ✅ No legacy source-site navigation
- ✅ No fabricated testimonials, ratings, or stats
- ✅ No verbatim long source copy
- ✅ Transform/opacity motion only
- ✅ Address/phone/hours/map: omitted from fabrication (no real data existed); footer notes "service area: your local community" and placeholder contact
- ✅ Real map embed skipped (no real location available)