# JMAC Mowing — Redesign Summary

## Run Mode
- **Type:** Prospect / Comparison run (impeccable)
- **Design family:** modern-approachable
- **Generator profile:** lean, strict source expansion

## Art Direction
- **Typography:** Playfair Display (headings) + Inter (body) — distinctive serif accent with clean modern sans
- **Palette:** Deep forest green (#1B3A2D), vibrant green (#3A7D44), warm terracotta CTA (#D4855C), near-white background (#FAFBF9), light green alt surfaces (#F2F6F2)
- **Layout:** Balanced hero with overlay, modular card grids, generous spacing, mobile-first responsive
- **Motion:** transform/opacity CSS transitions only (fade-in on scroll, hover lift on cards)

## Content Strategy
| Area | Approach |
|------|----------|
| Hero | Rewritten from scratch — sharper positioning, no verbatim source copy |
| Value proposition | Family-owned, 7+ years, 140 clients, 3500+ lawns, 4 staff — all verified |
| Services | Rebuilt as designed card grid with featured acreage card |
| Gallery | All 12 source gallery images in 4-column responsive grid |
| Testimonials | Both real testimonials preserved (Rick Bailey, Emily Hunter), lightly copy-edited |
| Coverage | All 24 source suburbs listed in responsive grid |
| Quote form | All original fields kept + service type dropdown, reformatted for clean UX |

## Sections Built (per requirements)
1. Hero with primary CTA ✓
2. About / Business story with stats ✓
3. Service highlights (7 services as cards) ✓
4. Project gallery (12 images) ✓
5. Process block (3 steps: quote → service → enjoy) ✓
6. Testimonials (2 real quotes) ✓
7. Coverage areas (24 suburbs) ✓
8. Contact / Quote form ✓
9. Footer with contact block and directions link ✓

## SEO & Metadata
- **Canonical:** https://jmacmowing.com.au/
- **Schema type:** HomeAndConstructionBusiness (JSON-LD)
- **Meta description:** Lead with offer + trust angle + location + CTA (155 chars)
- **OG / Twitter tags:** Full set with hero image as social preview
- **Heading hierarchy:** Exactly one H1, H2/H3 for sections
- **Alt text:** All non-decorative images have descriptive alt text
- **Keywords:** family-owned

## Design Guardrails Compliance
- ✅ No generic SaaS hero patterns (overlay hero with greenery imagery instead)
- ✅ No gradient text
- ✅ High-contrast text throughout (dark on light, white on dark overlay)
- ✅ No legacy source-site navigation (rebuild as section anchors)
- ✅ No fabricated testimonials, ratings, or stats (only verified: 140 clients, 3500+ lawns, 4 staff, 7+ years)
- ✅ transform/opacity only for motion
- ✅ Real phone, email, general location included
- ✅ Google Maps directions link to Gold Coast, QLD included in footer
- ✅ No verbatim long source copy (all rewritten)
- ✅ Family-owned trust signal prominently displayed

## What Was Preserved (facts only)
- Business name: JMAC Mowing
- Phone: +61 432 664 316
- Email: bookjmacmowing@gmail.com
- Location: Gold Coast, Queensland / Gold Coast Hinterland
- Services: acreage mowing, lawn mowing, hedging, tree services, weed control, garden cleanups, rubbish removal
- 7+ years of experience
- 140 regular clients
- 3500+ lawns mowed
- 4 dedicated staff
- Family-owned
- Facebook page
- Testimonials from Rick Bailey and Emily Hunter
- 24 service suburbs

## What Was Omitted (no verifiable proof)
- "Award Winning" claim (source mentioned but no specifics)
- Newsletter signup (not core to conversion)
- Spinner / preloader (unnecessary for modern static page)