# Redesign Summary: On Country Landscaping

## Project Overview

Static premium redesign for On Country Landscaping, a construction-only landscape specialist serving Noosa and the Sunshine Coast, QLD.

## Design Direction

| Attribute | Choice |
|-----------|--------|
| Design family | modern-approachable |
| Typography | Playfair Display (serif headings) + Inter (sans body) |
| Palette | Warm off-white `#F9F7F4`, deep eucalyptus `#2B5B3E`, terracotta `#BC6C4B` |
| Art direction | Editorial, restrained, nature-connected |
| Motion | `transform`/`opacity` only — scroll reveal + hover lifts |

## Source Content Used

- All 9 services rebuilt as in-page cards (retaining walls, fencing, gardens, native planting, irrigation, turf, water features, paths/steps, entertainment)
- 9 real client testimonials (names preserved, no fabricated proof)
- 4 process steps
- Service area: 54 suburbs across 6 regions
- Contact: phone 0488 103 845, ABN 59 235 247 191, Instagram/LinkedIn/Facebook
- 830 natives planted stat
- 4.8-4.9 Google rating
- Team imagery from source assets

## Sections Built

1. **Hero** — Editorial tagline, Google rating badge, dual-image grid with "830+ natives planted" stat overlay
2. **About/Story** — Image-text diptych reframing the team narrative
3. **Values** — Four-card grid (construction specialists, supervised projects, natural materials, craftsmanship)
4. **Services** — Nine-card grid with source imagery and rewritten descriptions
5. **Process** — Four-step numbered flow
6. **Recent Work** — Gallery with 3 project images and captions
7. **Testimonials** — 6-select pull quotes from 9 available
8. **Coverage Area** — 6-column suburb grid
9. **CTA Close** — Dark section with phone call and email actions
10. **Footer** — Brand, social, services, areas, contact block, Google Map embed

## SEO

- Canonical: https://oncountrylandscaping.com/
- Schema: HomeAndConstructionBusiness with aggregateRating (4.8/5, 9 reviews)
- OG/Twitter tags with hero image
- Single H1, logical H2/H3 hierarchy
- Descriptive alt text on all non-decorative images

## Content Integrity

- All testimonials are verbatim from source. None fabricated.
- 4.8 rating is consistent with source (4.8-4.9).
- No invented awards, ratings, or credentials.
- All services, suburbs, and contact details preserved from source facts.

## What Was Avoided

- Generic SaaS hero patterns
- Gradient text
- Low-contrast body or CTA text
- Legacy source-site navigation (all internal anchors)
- Fabricated testimonials/ratings/stats
- Verbatim long source copy (rewritten for clarity)

## Assets

All images sourced from the original site CDN. No external asset dependencies beyond Google Fonts and the Maps embed.

## File Structure

```
dist/
├── index.html
└── redesign-summary.md
```