# Redesign Summary: ALPS Tree Services

## Source
**URL:** https://alpstreeservice.com.au/  
**Business:** ALPS Tree Services (operating as Alps Group for Tree Cutting)  
**Industry:** Landscaper / Tree Services  
**Location:** 52 Mittagong Rd, Bowral NSW 2576 — Southern Highlands, Australia  

## Design Direction
- **Family:** modern-approachable
- **Typography:** Georgia (headings, serif accent) + system sans (body)
- **Palette:** Deep forest green (#2A6B3E), warm amber (#D4922B), off-white base, dark surfaces for contrast
- **Layout:** Full-width sections, generous whitespace, card-based service grid, scrollable gallery
- **Motion:** Transform/opacity only (hover lifts, scroll-triggered classes)

## Sections Built
| Section | Approach |
|---|---|
| **Hero** | Full-viewport bg image (u1.png), dark gradient overlay, rewritten tagline positioning 20+ years of certified expertise. Primary CTA is the phone number; secondary CTA anchors to services. |
| **About** | Two-column layout with story text (rewritten from source) and image (u2.png). Badge calling out founding year 1999. |
| **Services** | 4-card grid: Tree Removal & Trimming, Arborist Reports, Stump Grinding, 24/7 Emergency. Each rewritten for clarity and conversion. |
| **Why Choose Us** | 4 numbered items on dark green background: experience, certifications, quality workmanship (hollow hog detail preserved), machinery. |
| **Gallery** | Horizontal scroll strip (g1-g5) + 2-column grid (g6-g7) on dark background. Lightbox viewer. All images from source. |
| **Testimonials** | 4 real reviews (Delphi Taylor, Cheryl Yates, Kim Orchard, Alex Orchard) presented as cards. No fabricated proof. |
| **CTA Banner** | Dark green strip with phone + email CTAs, positioned above footer. |
| **Footer** | 4-column grid with brand, quick links, services, and full contact block. Includes Google Maps iframe embed for 52 Mittagong Rd, Bowral. |

## Content Integrity
- All testimonials are real (sourced from live page).
- No fabricated ratings, awards, or stats.
- Source copy was rewritten throughout — no verbatim reuse of long sentences.
- The hollow hog wildlife hollow detail (unique selling point) was preserved in Why Choose Us.
- Phone, email, address, and hours match source exactly.

## SEO & Meta
- **Canonical:** https://alpstreeservice.com.au/
- **Schema:** HomeAndConstructionBusiness with full address, hours, founding date
- **Title:** "ALPS Tree Services | Tree Removal, Arborist Reports & 24/7 Emergency in Bowral NSW"
- **Meta description:** 20+ years certified tree care in Southern Highlands — services, phone, location
- **OG/Twitter tags:** title, description, hero image (u1.png)
- **H1:** Single descriptive H1 in hero
- **Image alt text:** All gallery and content images have descriptive alt text

## Technical Notes
- Single static HTML file, no build step required.
- All asset paths are absolute URLs pointing to the source server (verified: all return 200).
- Embedded CSS (no external dependencies) and inline SVG icons.
- Minimal JS: sticky nav, mobile menu toggle, lightbox, scroll class toggle.
- Responsive down to 320px with breakpoints at 768px and 480px.
- Map embed uses Google Maps free embed pattern (no API key needed).