# Redesign Summary — On Country Landscaping

## Source
**URL:** https://oncountrylandscaping.com/
**Platform:** GoHighLevel (LeadConnector builder)
**Detected industry:** Landscaper (trades-landscaper subtype)

## Design Direction
- **Family:** Modern-approachable (preserve-polish profile)
- **Palette:** Preserved source dark green/charcoal (#0c1f17) with refined green accent (#0a7a52). The source dark palette was a strong brand differentiator for a landscaping business, so the redesign keeps and refines it rather than switching to a light base.
- **Typography:** Space Grotesk for headings and accent typography (distinctive, geometric), Inter for body/copy. Source used Georgia serif for some elements and Inter for UI — Space Grotesk provides a more intentional, contemporary voice while preserving the editorial feel.
- **Mood:** Premium, earthy, design-forward. The dark backdrop with controlled green accents, glass-morphism cards, and subtle ambient radial gradients creates depth without visual noise.

## Layout & Section Flow
1. **Navigation** — Fixed pill nav with anchor links + prominent CTA
2. **Hero** — Google rating pill, "Landscape construction done properly" headline, 5-image crossfade carousel, dual CTAs
3. **About / Team** — Two-column grid with brand story + 3 team photos
4. **Services** — 9-card grid (3×3) preserving source taxonomy and labels verbatim
5. **Differentiators** — 4-column value prop grid with SVG icons
6. **Process** — 4-step process flow (Site Assessment → Design & Planning → Construction → Handover)
7. **Reviews** — 9 real testimonials in a 3×3 grid, with star rating
8. **Service Areas** — 6-region coverage grid (preserved all suburb names from source)
9. **Final CTA** — Conversion-focused close with dual buttons
10. **Footer** — Brand, contact (email, phone, ABN), social links, Google Map embed, legal

## Content Approach
- **Preserved:** Source service labels, suburb lists, review text (verbatim — these are real client testimonials), the "done properly" tagline, core value props
- **Polished:** Hero copy tightened, process descriptions sharpened, CTA copy made more direct ("Book a site assessment" / "View our services" / "See projects like yours"), section introductions rewritten for clarity
- **Not invented:** No fabricated testimonials, no fake ratings, no fake awards. Only real Google rating (4.9) and real client quotes from the source site.

## Key Improvements Over Source
| Area | Source | Redesign |
|------|--------|----------|
| Typography | Georgia serif + Inter (inconsistent) | Space Grotesk (headings) + Inter (body) — intentional pairing |
| Hero | Typing animation, busy layout | Clean crossfade carousel, tighter hierarchy, stronger CTA contrast |
| Cards | Heavy glass-morphism, thick borders | Refined glass with subtle borders, better hover states |
| Spacing | Inconsistent padding | Systematic section spacing (100px desktop / 56px mobile) |
| Navigation | Sticky at top with icon links | Fixed pill nav with text labels + CTA button |
| Visual hierarchy | Flat section labels | Section labels (uppercase, green, spaced) above every section title |
| Mobile | Functional but cramped | Intentional mobile breakpoints with proper touch targets |
| SEO | Basic meta tags | Full OG/Twitter tags, canonical URL, JSON-LD structured data |
| Footer | Working map embed | Same map embed, better layout, dedicated contact info column |

## Assets
All images reused from source CDN (no external image dependencies). Hero uses 5-image crossfade carousel from source project imagery.

## Verification
- `./dist/index.html` exists and is fully self-contained (inline CSS, no build step required)
- All asset paths are relative to the domain (CDN URLs)
- Previewable by opening directly in a browser
- No legacy source-site navigation or external framework dependencies