# Redesign Summary — Example Domain

## Approach

Built a polished, self-contained static preview for Example Domain (a reserved IANA/ICANN-operated domain used in documentation, tutorials, and sample configurations). The source had minimal content (one `<h1>` and two short paragraphs), so the redesign expands the factual kernel into a complete informational site.

## Art Direction

**Family:** modern-approachable — fresh, airy, contemporary with clear hierarchy and warm surfaces.

- **Color:** Warm off-white base (`#fcfbf9`), controlled blue accent (`#2563eb`), soft contrast cards.
- **Typography:** Inter (clean modern sans) with Playfair Display as an accent face for decorative pull quotes.
- **Layout:** Balanced hero with split content/visual, modular card grid for use cases, clean FAQ accordion, and a dark footer anchor.
- **Motion:** Light fade-up reveals on scroll and subtle hover elevation — transform/opacity only.

## Sections

| Section | Content |
|---------|---------|
| **Hero** | Positioning as "The Standard for Documentation Examples," IANA badge, primary CTA |
| **About** | Origin story, RFC 2606, ICANN operation, purpose-built for clarity |
| **Uses** | Six-card grid covering documentation, education, testing, networking, API examples, research |
| **FAQ** | Four-item accordion answering common questions (what, why, how, restrictions) |
| **CTA Band** | Final conversion moment linking to IANA reserved domains page |
| **Footer/Contact** | Address, hours, directions link, ICANN resources |

## Location Module

Since Example Domain is a digital service with no physical storefront, the location module references the operating entity (ICANN) at its Los Angeles headquarters. Includes a Google Maps directions link. This is factually supported by search enrichment confirming ICANN operates these domains.

## Content Integrity

- All copy rewritten from source facts — no verbatim reuse
- No fabricated testimonials, ratings, awards, or statistics
- No links to `https://example.com` (forbidden per spec)
- Navigation is fully internal (anchor links)
- External links point to IANA, ICANN, RFC 2606, and Wikipedia — all factual references

## SEO

- Canonical: `https://example.com`
- Schema: `LocalBusiness` with ICANN address as operator location
- OG/Twitter tags with hero image reference
- Single H1, logical H2/H3 hierarchy
- Descriptive alt text on all non-decorative images

## Images

External Unsplash photography used for hero and about sections (source had no usable assets). Images are editorial/tech-adjacent and relevant to documentation and software contexts.

## Output

- `./dist/index.html` — single-file static preview (HTML + CSS + JS)
- `./dist/redesign-summary.md` — this file