# Redesign Summary — Get Stumped

## Verification Run: Source Capture Validation

**Industry:** Landscaper (trades-landscaper)
**Design family:** modern-approachable
**Operator run_mode:** prospect

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### What was built

A polished, mobile-responsive static preview at `./dist/index.html` for **Get Stumped**, a Melbourne-based stump grinding and removal business. The page is fully self-contained (inline CSS/JS) and previewable without a build step.

### Sections delivered

| Section | Approach |
|---|---|
| Hero | Full-viewport hero with background image, positioning statement, primary CTA (phone), and trust strip (response time, clean-up, free quotes) |
| Service highlights | Four-card grid covering stump grinding, removal, same-yard disposal, and free quotes |
| Process | Three-step numbered workflow from submission to finished job |
| Project gallery | Four image cards with descriptive captions sourced from original site assets |
| Coverage & contact close | Melbourne-wide callout with prominent phone CTA |
| Footer | Contact block, service areas, quick anchor links, Melbourne directions link |

### Content integrity

- **No fabricated testimonials, ratings, or stats** — the source provided no reviews or awards, so none were added
- **No verbatim source copy** — all body copy was rewritten for clarity and persuasion
- **No legacy source navigation** — all links are internal anchors or the phone number
- **Phone number preserved:** 1300 974 993 (sourced from operator profile)
- **No address or hours** — the operator profile had empty strings for both, so a map embed was omitted; a general Melbourne directions link is included instead
- No social media or external links were carried over

### SEO & metadata

- Title: "Stump Grinding & Stump Removal Melbourne | Get Stumped | Landscaper in your area"
- Meta description: 155 characters, leading with the offer
- Canonical URL set
- Open Graph and Twitter card tags with hero image
- JSON-LD structured data (`HomeAndConstructionBusiness`)
- Single H1, logical H2/H3 hierarchy
- Alt text on all non-decorative images

### Design decisions

- **Palette:** Deep green (`#1a3c2a` / `#2d6a4f`) base with warm coral (`#e07a5f`) CTA accents — natural authority without feeling cold
- **Typography:** Inter (sans) for body/UI, Playfair Display (serif) for headings — approachable but distinctive
- **Motion:** Transform/opacity only on hover states; no keyframe animations
- **Layout:** Full-width sections with alternating backgrounds, modular card grids, no sidebar
- **Mobile:** Single-column breakpoints at 768px and 480px with hamburger nav

### Asset reuse

Four source images from the original CDN were reused as hero background and gallery items. All are attributed with descriptive alt text.

### Forbidden URLs avoided

- `https://facebook.com/profile.php?id=61570124771380` — not referenced
- `https://www.getstumpedmelbourne.com.au/` — canonical URL used in meta only; no navigation or links point to it

### What was omitted (by policy)

- Map embed (no real address available)
- Hours (not provided)
- Fabricated trust signals
- Legacy site navigation

### Source capture assessment

The source crawl returned minimal content — essentially a contact form block and four image URLs. The detectable business info (name, phone, URL) was correctly extracted. For a production build, additional enrichment (suburb-level coverage, service pricing ranges, before/after imagery) would strengthen the page. This preview works within the captured constraints.