# Redesign Summary: Get Stumped Melbourne

## Run Mode
- **Mode:** prospect
- **Industry:** landscaper
- **Design Family:** modern-approachable
- **Purpose:** Validate source capture after Crawl4AI bridge fix

## Source
- **URL:** https://www.getstumpedmelbourne.com.au/
- **Business:** Stump Grinding & Stump Removal Melbourne | Get Stumped
- **Phone:** 1300 974 993
- **Email:** info@getstumped.com.au
- **Location:** Melbourne, Victoria, Australia
- **Builder:** unknown (standard website)

## What Was Built
- `dist/index.html` — single-page static preview with embedded CSS/JS
- All assets use source images (CDN-hosted, relative paths not applicable due to cross-origin; images are linked from the source CDN)
- No build step required; the file opens directly in any browser

## Sections
1. **Hero** — Rewritten headline and copy; dual CTA (phone call + services anchor); trust strip (free quotes, insured, fast turnaround); hero image from source
2. **Services** — 3 service cards (Grinding, Removal, Restricted Access) with source images and rewritten descriptions
3. **Why Choose Us** — 4 highlight cards (Insured, Restricted Access Experts, Family-Owned, Affordable & Transparent)
4. **Process** — 4-step process (Enquiry → Planning → Execution → Post-Service Care)
5. **Why Remove Stumps** — 7 reason cards on dark green background (Regrowth, Pests, Safety, Landscaping, Curb Appeal, Decomposition, Utilities)
6. **Testimonials** — 3 real reviews from source (Jorge B., Wicked J., Steve M.) — no fabricated proof
7. **FAQs** — 8 questions with toggle interaction
8. **CTA Band** — Final conversion band with phone CTA
9. **Footer** — Contact info, service areas list, directions link to Melbourne

## Design Decisions
- **Colors:** Deep green primary (`#2d6a4f`) with warm amber CTAs (`#d9772b`) — approachable, nature-rooted, high contrast
- **Typography:** Inter (sans) for body/headings, Playfair Display for accent numerals — clean, readable, with one distinctive accent
- **Layout:** Balanced hero (split text/image), modular card grids, alternating background bands (white / light gray / dark green)
- **Motion:** Fade-in on scroll + hover lifts (translate/opacity only — per guardrails)
- **No gradient text** (per guardrails)
- **No generic SaaS hero patterns** (per guardrails)
- **Navigation removed** from source site — replaced with simple anchor nav + prominent phone CTA

## SEO & Metadata
- Title: "Stump Grinding & Stump Removal Melbourne | Get Stumped | Landscaper in your area"
- Meta description: Leads with offer and trust angle, reinforces location and CTA
- Canonical URL set
- OG/Twitter tags pointing to hero image
- JSON-LD schema: `HomeAndConstructionBusiness`
- Single H1: "Where Unwanted Stumps Meet Their Match"
- H2/H3 hierarchy throughout

## Content Integrity
- All source facts preserved; nothing fabricated
- Real phone number, email, testimonials preserved verbatim
- Long source copy rewritten for clarity and persuasion
- No source-site navigation links or CTA links used
- Forbidden URLs (Facebook, source domain) not included
- No fabricated ratings, awards, or stats

## Known Limitations
- No specific street address was available in source data; directions link points to Melbourne, Victoria, Australia
- No hours of operation were available; hours omitted from footer
- All images sourced from original site CDN (no local copies as per asset strategy)