# JMAC Mowing — Redesign Summary

**Operator:** prospect  
**Industry:** landscaper  
**Design family:** modern-approachable  
**Run type:** Huashu comparison run  
**Date:** 2026-06-06

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## Design Direction

Modern-approachable — clean, airy, and trustworthy. A Playfair Display heading accent paired with Inter body text gives the page a crafted-but-friendly feel. The deep green (#2d5a27) anchor colour signals the outdoor/landscaping context without feeling heavy, while the clay accent (#8b6f47) adds warmth.

## Layout & Section Flow

1. **Hero** — Full-bleed background image with gradient overlay, concise headline, two CTAs (call + quote)
2. **Values bar** — Three-column highlight strip (No Hidden Cost, Dedicated Team, Free Quotes)
3. **About/story** — Image-text split with stats (7+ years, 140+ clients, 4 staff)
4. **Services** — 9-card grid covering all verified offerings
5. **Process** — 4-step "how it works" sequence
6. **Gallery** — 3-image grid using source photographs
7. **Testimonials** — Two real client quotes (Rick Bailey, Emily Hunter)
8. **Service areas** — Full location list (24 suburbs) + directions link
9. **CTA banner** — Conversion-oriented close with phone + email
10. **Footer** — Contact details, service links, directions link

## Content Approach

- All copy rewritten from source facts — no fabrication
- Real testimonials preserved, no invented ratings or awards
- 24 verified service suburbs listed
- Family-owned trust signal carried throughout

## Key Design Decisions

- **Typography:** Playfair Display (headings) + Inter (body) — one distinctive accent face as specified
- **Colour:** Clean light base (#faf9f6), deep green (#2d5a27), clay accent (#8b6f47), soft green surface (#e8f0e6)
- **Motion:** transform/opacity only — fade-up on scroll, hover lifts on cards
- **Guardrails honoured:** No gradient text, no generic SaaS patterns, no verbatim long source copy, no fabricated stats
- **Map:** Google Maps directions link to Gold Coast, Queensland (no street address was available)

## Source Assets Used

- `carousel-1.jpg` (hero + gallery)
- `carousel-2.jpg` (gallery)
- `about.jpg` (about section)
- `service-main.jpg` (gallery)

## SEO

- Title, meta description, canonical, OG/Twitter tags included
- JSON-LD structured data (HomeAndConstructionBusiness)
- One H1, logical H2/H3 hierarchy
- Alt text on all non-decorative images