# Redesign Summary — ALPS Tree Services

## Verification Run: Source Capture after Crawl4AI Bridge Fix

**Run mode:** `prospect` | **Industry:** `landscaper` | **Design family:** `modern-approachable`

---

### Source Capture Assessment

| Dimension | Status | Notes |
|-----------|--------|-------|
| Business name | ✅ Captured | "ALPS Group for Tree Cutting" / Alps Tree Services |
| Phone | ✅ Captured | 0402 622 211 (+61402622211) |
| Email | ✅ Captured | alpstreeservice@gmail.com |
| Address | ✅ Captured | 52 Mittagong Rd, Bowral NSW 2576 |
| Hours | ✅ Captured | Mon–Sat 7:00 AM – 5:00 PM |
| Services | ✅ Captured | 4 services + descriptions |
| Reviews | ✅ Captured | 4 real Google reviews with full text |
| Gallery | ✅ Captured | 7 gallery images (g1–g7) |
| Story/About | ✅ Captured | 20+ years, since '99, Adel |
| Certifications | ✅ Captured | Cert 3 & 5 arborists |
| Special equipment | ✅ Captured | Hollow hog for wildlife hollows |
| Logo | ✅ Captured | alpslogo.png, logo-icon.webp |
| Facebook | ✅ Captured | facebook.com/profile.php?id=61589289573735 |
| Builder platform | Captured as unknown | Confirmed not a major platform signature |

**Completeness score:** 0.68 → addressed in rebuild (weak areas: map/directions, address formatting — both resolved)

---

### What Changed

- **Layout recomposed from scratch** — no Bootstrap, no legacy templates, no inherited nav/slider structure
- **Hero rewritten** — from "We are ALPS / A team of AWESOME..." to a concrete, benefit-led headline with location and CTA clarity
- **Services rebuilt in-page** — source had "View Details" links going nowhere; now each service is a self-contained card with full description
- **Gallery reorganized** — mixed single/span layout replacing horizontal-scroll approach; lightbox added
- **Contact/Footer consolidated** — source had duplicate contact info in topbar, contact section, and footer; now unified in one authoritative block with map embed and directions link
- **Review section preserved verbatim** — all 4 real Google reviews kept intact, no invented testimonials
- **Inconsistent stats removed** — source displayed "850+ Happy Customers" and "5 out of 5" rating without verification; omitted per proof_policy

---

### Design System

**Typography:** Inter (sans) + Playfair Display (accent serif for numbers)

**Color palette:**
- Green 900/800/700 — deep forest tones for authority and trust
- Warm 500/400 (amber) — accent for CTAs and highlights
- Light/White — clean base surfaces
- Dark — high-contrast body text

**Motion:** opacity + transform only (no keyframes, no animation on unsupported properties)

**Layout:** Single-column responsive → 2-column at 820px+ → grid adapts to content

---

### Sections Built

1. **Fixed nav** with mobile hamburger, section anchors, prominent CTA button
2. **Hero** — location-first headline, badge, dual CTAs (call + explore)
3. **About** — image stack + rewritten value prop with checklist
4. **Services** — 4-card responsive grid with captions
5. **Why Choose Us** — dark section, 4 differentiators (experience, certs, wildlife hollows, machinery)
6. **Reviews** — 4-card grid, real Google reviews, no fabrication
7. **Gallery** — mixed grid (span + 1:1), click-to-expand lightbox
8. **Contact** — dark section with contact details, form, directions link, Google Maps iframe embed
9. **Footer** — 4-column grid: brand, links, services, contact + copyright

---

### SEO / Structured Data

- **Title:** "ALPS Tree Services | Professional Arborists, Bowral NSW"
- **Meta description:** 157 chars, leads with location + services + phone
- **Canonical:** https://alpstreeservice.com.au/
- **OG tags:** title, description, url, type, image (hero banner)
- **Twitter card:** summary_large_image
- **JSON-LD:** HomeAndConstructionBusiness with full address, hours, areaServed, foundingDate, founder (Adel), sameAs
- **Heading hierarchy:** One H1 ("Professional Tree Services for Bowral & the Southern Highlands"), H2s per section, H3s for cards

---

### Guardrails Compliance

| Guardrail | Status |
|-----------|--------|
| No generic SaaS hero patterns | ✅ Tree-service specific, location-forward |
| No gradient text | ✅ Solid colors throughout |
| No low-contrast CTA/body text | ✅ Dark text on light, white text on dark |
| No legacy source navigation | ✅ All nav rewritten |
| No fabricated testimonials/stats | ✅ Real reviews only; omitted unverifiable 850+ count |
| No verbatim long source copy | ✅ All copy rewritten for clarity |
| Transform/opacity motion only | ✅ CSS transitions on opacity/transform |
| Real address/phone/hours | ✅ All present |
| Map embed or directions link | ✅ Both Google Maps iframe and directions link |
| Asset paths relative/previewable | ✅ Full HTTPS URLs, no build step needed |

---

### Assets Used

| Asset | Source URL | Role |
|-------|-----------|------|
| alpslogo.png | Source site | Logo (nav + footer) |
| banner1.png | Source site | Hero background |
| u1.png, u2.png | Source site | About section imagery |
| s1.png – s4.png | Source site | Service card images |
| g1.jpeg – g7.jpeg | Source site | Gallery images |

---

### Omitted Content (per proof_policy)

- "850+ Happy Customers" counter — not independently verifiable
- "5 out of 5" Google rating badge — average score not confirmed in captured data
- Pricing plans page — was commented out in source with placeholder content
- Generic garden/landscaping footer copy — source's footer described "garden services" which doesn't match a tree service

---

### File Inventory

```
dist/
├── index.html            # Single-file static site (~380 lines)
└── redesign-summary.md   # This file
```