{
  "business_name": "Example Domain",
  "family": "modern-approachable",
  "creative_thesis": "Fresh, airy, contemporary direction for small businesses that need clarity without feeling cold or templated.",
  "family_summary": "Fresh, airy, contemporary direction for small businesses that need clarity without feeling cold or templated.",
  "typography_system": "Readable modern sans with one distinctive accent face or typographic treatment.",
  "color_logic": "Clean light base, controlled accent color, and soft contrast surfaces.",
  "layout_system": "Balanced hero, modular content rhythm, friendly proof sections, and sharp CTA moments.",
  "component_language": "Simple cards, image-text alternation, FAQ modules, and approachable callouts.",
  "motion_policy": "Light stagger and reveal only.",
  "anti_patterns": "Avoid flat default Tailwind landing-page layouts and interchangeable hero copy.",
  "section_flow": [
    "Distinctive hero with clear CTA",
    "Value proposition and business story",
    "Services or featured offerings",
    "Proof / testimonials / imagery",
    "Conversion-focused closing section"
  ],
  "conversion_priority": [
    "quote-request",
    "project-appeal",
    "coverage-and-contact"
  ],
  "image_policy": "Preserve and elevate source imagery where credible, then supplement with premium editorial imagery only if needed.",
  "asset_strength": "weak",
  "content_focus": [],
  "footer_requirements": "Include a dedicated footer/location module with address, hours, phone, and a real Google Map embed whenever practical. At minimum, include a real directions link tied to the actual business location."
}