# Redesign Summary — On Country Landscaping

## Source
- **Original URL:** https://oncountrylandscaping.com/
- **Business:** Landscape Construction Sunshine Coast | On Country Landscaping
- **Industry:** Landscaper (trades-landscaper)
- **Phone:** 0488 103 845
- **ABN:** 59 235 247 191
- **Rating:** 4.9 stars on Google (verified in source)

## Design Direction
- **Family:** modern-approachable
- **Palette:** Warm off-white base (#F8F7F4), forest green primary (#2D6A35), light green surfaces (#EEF3EC), near-black text (#1C1C1A)
- **Typography:** Inter (readable modern sans) for all text
- **Layout:** Balanced hero with image, modular service grid, alternating content sections, clean footer
- **Motion:** transform/opacity only — fade-up on scroll with staggered delays

## Sections Rebuilt
1. **Hero** — Rewrote from scratch: concise positioning, rating badge, dual CTA, hero image
2. **About/Team** — Original team narrative rebuilt with image grid and sharper copy
3. **Service Highlights** — 9 service cards rebuilt in-page (was linked to separate pages)
4. **Differentiators** — 4-card "why choose us" grid from source differentiators
5. **Testimonials** — 6 real client quotes preserved verbatim (no fabrications), rating summary
6. **Service Area** — Full suburb list rebuilt as grouped region grid
7. **Process** — 4-step process rebuilt from source
8. **Final CTA** — Conversion-focused close with phone and area check
9. **Footer** — Contact block, ABN, social links, directions link

## Content Integrity
- All testimonials are real source quotes attributed to real clients
- All service descriptions are rewritten/condensed from source, not fabricated
- Rating (4.9) is from source; no invented stats or awards
- No generic stock photography — all images sourced from the business's own assets
- No legacy navigation links — everything is internal anchor navigation
- Google Maps directions link points to real Sunshine Coast location

## SEO
- **Canonical:** https://oncountrylandscaping.com/
- **Schema:** HomeAndConstructionBusiness with aggregate rating, area served, contact info
- **OG/Twitter tags:** title, description, image pointing to hero asset
- **Single H1:** "Landscape construction done properly."
- **Alt text:** Every non-decorative image has descriptive business/context alt text

## Mobile Behavior
- Responsive grid breakpoints at 900px and 640px
- Hamburger menu navigation on small screens
- Fluid typography with clamp()
- Single-column layout on narrow devices

## What Was Avoided
- ❌ Gradient text
- ❌ Generic SaaS hero patterns
- ❌ Low-contrast body or CTA text
- ❌ Legacy source-site navigation
- ❌ Fabricated testimonials, ratings, or stats
- ❌ Verbatim long source copy
- ❌ External build dependencies (pure HTML/CSS/JS)