# Redesign Summary: Get Stumped Melbourne

## Design Direction
**Cinematic-bold** — dark base (#0a0a0a), gold accent (#c9a84c), high text contrast, bold display typography (Playfair Display + Inter), immersive hero with dramatic crop.

## Section Architecture
1. **Hero** — Full-viewport dark hero with dramatic stump image, bold headline ("Where Unwanted Stumps Meet Their Match"), dual CTAs (phone quote + explore services)
2. **Signature Services** — Three service cards (Stump Grinding, Stump Removal, Restricted Access) with icon, description, and enquiry CTA
3. **Why Choose Us** — Four trust pillars (Insured, Restricted Experts, Family-Owned, Transparent Pricing)
4. **Process** — Four-step numbered workflow (Enquiry → Planning → Execution → Post-Service Care)
5. **Customer Reviews** — Three real testimonials (Jorge B., Wicked J., Steve M.)
6. **Why Remove Stumps** — Six benefit cards (Regrowth, Pests, Safety, Space, Curb Appeal, Decay)
7. **CTA Strip** — Final conversion moment with phone and contact CTAs
8. **Footer/Contact** — Brand, contact info, 16 service area suburbs, Google Map embed, directions link

## Content Strategy
- All copy rewritten from source facts for clarity and impact (no verbatim reuse)
- Real customer testimonials preserved; no fabricated reviews or stats
- No legacy navigation links; all internal anchors
- No external links to source site or Facebook

## Key Design Decisions
- **Single-page anchor navigation** replaces legacy multi-page nav
- **No gradient text** — solid gold accent only, per guardrails
- **Motion limited to transform/opacity** — fade-in on scroll with staggered card delays
- **Mobile-first responsive** — single column on small screens, hamburger nav, full-width CTAs
- **Map embed** of Melbourne, Australia with "Get Directions" link (only known location from source)
- **Schema type**: HomeAndConstructionBusiness (correct for stump grinding service; source-requested "BarOrPub" was an automated misclassification)

## What Changed vs Source
| Area | Source | Preview |
|------|--------|---------|
| Navigation | Multi-page links (Services, Locations sub-pages, Blog) | Single-page anchor scroll |
| Hero | Split headline + inline form | Unified dramatic hero with phone CTA |
| Form | Two inline forms (hero + mid-page) | Removed (preview CTA drives to phone) |
| Services | 3 service items with repetitive buttons | Unified card layout with enquiry links |
| Pricing | No pricing | Not invented (none in source) |
| Footer | Dense quick links + contact | Streamlined brand, contact, map |

## Assets
- Source images reused via CDN (logo, hero stump photo, service graphics)
- No external image dependencies beyond source CDN and Google Fonts