You are redesigning a client's website into a polished static preview. - Build in ./dist and ensure ./dist/index.html exists. - Keep asset paths relative and the result previewable without a build step. - Preserve facts, improve clarity and conversion, and never invent proof. - Write ./dist/redesign-summary.md before finishing. - Preserve facts, improve hierarchy, and strengthen conversion paths. - Pick one clear art direction before building. - Recompose the page instead of restyling the legacy layout. - Deliver polished static HTML/CSS/JS in ./dist with strong mobile behavior. - Fix obvious generic, low-contrast, or weak-hierarchy issues before finishing. - Active skill packs: website-audit, design-direction, layout-composer, frontend-art-direction, design-critic. Design guardrails: {"avoid":["generic SaaS hero patterns","gradient text","low-contrast body or CTA text","legacy source-site navigation","fabricated testimonials/ratings/stats","verbatim long source copy"],"motion":"transform/opacity only","location_requirement":"real address/phone/hours plus a real map embed or directions link whenever data exists"} Operator controls: {"run_mode":"prospect","industry":"bar","design_family":"cinematic-bold","generator_profile":"lean","source_expansion_mode":"strict","search_enrichment":true,"search_budget":2,"design_goal":"General premium redesign","brand_notes":"Source campaign: 6 - AU Website Redesign\nLead email: admin@getstumpedmelbourne.com.au\nCompany: Get Stumped\nInterested reply: sure!","extra_instructions":"Audience family: local_business"} Business profile: {"name":"Stump Grinding & Stump Removal Melbourne | Get Stumped","category":"bar","address":"","phone":"1300974993","hours":"","maps":"","highlights":[]} SEO requirements: {"canonical":"https://www.getstumpedmelbourne.com.au/","schema_type":"BarOrPub","title_formula":"Stump Grinding & Stump Removal Melbourne | Get Stumped | Bar in your area","meta_focus":"Lead with the offer, atmosphere or trust angle, then reinforce location and a primary CTA in 120-160 characters.","keywords":[],"og_image_strategy":"Use the strongest hero or branded source image as the social preview image and ensure the meta tags point to it.","heading_rule":"Use exactly one descriptive H1 and a logical H2/H3 hierarchy for major sections.","alt_text_rule":"Every non-decorative image should have descriptive alt text tied to the business, menu, service, or atmosphere.","footer_rule":"Include a dedicated footer/location module with address, hours, phone, and a real Google Map embed whenever practical. At minimum, include a real directions link tied to the actual business location."} Content integrity plan: {"subtype":"restaurant-bar","rewrite_rule":"Rewrite and improve source copy into sharper, clearer, more persuasive language. Preserve facts, but do not reuse long sentences verbatim.","proof_rule":"Use only verifiable proof from source facts or extracted enrichment. If specific reviews, awards, or ratings are not present, do not invent them.","link_rule":"Do not use legacy source-site navigation or CTA links in the redesigned preview. Keep navigation internal to the preview and rebuild important content as sections.","menu_rule":"","trust_signals":["direct phone present"],"required_sections":["hero","signature drinks / specials","events or vibe strip","gallery / proof","visit close with map and hours"],"rewrite_targets":["hero copy","value proposition","CTA copy","specials copy","events copy"],"section_notes":[],"forbidden_urls":["https://facebook.com/profile.php?id=61570124771380","https://www.getstumpedmelbourne.com.au/"],"section_brief":[{"section":"hero","goal":"Write a sharper first impression from scratch using only verified business facts and likely buyer intent.","source_mode":"rewrite"},{"section":"signature drinks / specials","goal":"Rebuild this section with stronger hierarchy and clearer conversion intent.","source_mode":"rewrite"},{"section":"events or vibe strip","goal":"Rebuild this section with stronger hierarchy and clearer conversion intent.","source_mode":"rewrite"},{"section":"gallery / proof","goal":"Use this section to make the work tangible and visually persuasive without filler captions.","source_mode":"recompose"},{"section":"visit close with map and hours","goal":"Clarify uncertainty, explain the experience, and answer the next obvious buyer question.","source_mode":"rewrite"}]} Source context: {"url":"https://www.getstumpedmelbourne.com.au/","title":"Stump Grinding & Stump Removal Melbourne | Get Stumped","detected_industry":"bar","confidence":0.69,"signals":["pub","bar"],"completeness_score":0.5800000000000001,"completeness_notes":["source markdown has usable length","logo-like asset found","multiple visual assets found"],"builder_platform":"unknown","builder_family":"unknown","builder_confidence":0.0,"builder_evidence":[],"summary":"window._currentDevice = 'desktop';\n window.Parameters = window.Parameters || {\n HomeUrl: 'https://www.getstumpedmelbourne.com.au/',\n\n SystemID: 'US_DIRECT_PRODUCTION',\n SiteAlias: '4526f093',\n SiteType: atob('RFVEQU9ORQ=='),...","links":["https://www.getstumpedmelbourne.com.au/feed/rss2","https://www.getstumpedmelbourne.com.au/feed/atom","https://www.getstumpedmelbourne.com.au/services"],"asset_strength":"strong"} Design family: {"family":"cinematic-bold","source":"inferred","rationale":"default for industry=bar; niche subtype restaurant-bar maps best to cinematic-bold","summary":"Big, dramatic, high-impact direction for brands that need to feel aspirational, visual, and memorable fast.","typography":"Bold display typography with sharp supporting sans.","palette":"Dark base with one strong accent and bright text contrast.","layout":"Immersive hero, oversized sections, assertive CTA moments, and bold image framing.","components":"Statement hero, punchy offer bands, oversized testimonials, and dramatic stat/proof modules."} Component blueprint: {"source":"magicui-inspired internal component vocabulary","subtype":"restaurant-bar","hero":"immersive dark hero with dramatic crop, bold headline, and one dominant CTA with one secondary text action","nav":"thin high-contrast nav with compact menu and strong CTA emphasis","cta":"high-contrast button pair with assertive hover polish and strong spacing","surface":"dark layered panels with heavy contrast and oversized section framing","gallery":"large cinematic tiles and alternating panorama breaks","proof":"oversized trust metrics and bold quote band instead of small cards","offer":"statement feature blocks and signature items with dramatic imagery and concise copy","footer":"bold closing block with direct contact, venue info, and location utility","motion":"cinematic fade/translate only; no flashy transforms","adaptations":["Lean into nightlife contrast, event energy, and social-proof rhythm."]} Concept blueprint: {"thesis":"Big, dramatic, high-impact direction for brands that need to feel aspirational, visual, and memorable fast.","typography":"Bold display typography with sharp supporting sans.","color_logic":"Dark base with one strong accent and bright text contrast.","layout_system":"Immersive hero, oversized sections, assertive CTA moments, and bold image framing.","conversion_priority":["visit-tonight","events-or-specials","location-and-hours"],"content_focus":[],"footer_requirement":"Include a dedicated footer/location module with address, hours, phone, and a real Google Map embed whenever practical. At minimum, include a real directions link tied to the actual business location.","section_flow":["Night-out hero","Signature drinks or specials","Atmosphere / events strip","Proof or gallery block","Visit close"]} External enrichment: {"used":false,"queries":[],"results":[],"error":""} Asset strategy: {"image_strategy":"hybrid","reuse_source_images":true,"allow_external_images":true,"asset_candidates":[{"url":"https://lirp.cdn-website.com/4526f093/dms3rep/multi/opt/logo-05-350w.png","role":"logo","alt":""},{"url":"https://lirp.cdn-website.com/4526f093/dms3rep/multi/opt/tree-stump-3350196_1280-1920w.jpg","role":"general","alt":""},{"url":"https://lirp.cdn-website.com/4526f093/dms3rep/multi/opt/stump+removal+melbourne-1920w.png","role":"general","alt":""},{"url":"https://lirp.cdn-website.com/4526f093/dms3rep/multi/opt/stump+removal+in+melbourne+vic-1920w.png","role":"general","alt":""}]} Implementation expectations: {"build_target":"./dist/index.html","design_source":"internal design family + component blueprint + concept blueprint","content_source":"use source facts/proof/assets, not source visual direction","must_rebuild":["legacy menu/services content in-page","location/footer block","hero and CTA copy"],"must_include":["title","meta description","canonical","OG/Twitter tags","one H1","JSON-LD"],"proof_policy":"omit weak proof rather than invent it","map_policy":"use a real map embed or directions link whenever real location data exists"}