# Redesign Summary — Example Domain

## Project overview
- **Company:** Example Domain
- **Category:** General local business
- **Design family:** modern-approachable
- **Build:** Single-file static HTML + CSS + JS in `./dist/index.html`
- **No build step required** — open directly in any browser

## Art direction
- Clean light base (`#fcfcfc`) with blue accent (`#2563eb`) and soft grey surfaces
- Monochrome sans-serif typography (Inter system stack)
- Generous whitespace, balanced hero, modular card layouts
- All motion limited to `transform` and `opacity` transitions

## Content strategy
- **Hero** — Rewritten from scratch: straightforward positioning without generic SaaS tropes
- **Services** — Three general service areas (Consulting, Implementation, Ongoing Support) using neutral business language
- **Approach** — A 4-step process section to build trust through transparency
- **CTA** — Direct contact prompt using the provided lead email
- **Proof** — Omitted (no verifiable testimonials, ratings, or awards available in source or enrichment)
- **No fabricated stats, reviews, or trust signals**

## SEO & metadata
- Custom title: "Example Domain | General in your area"
- Meta description: 150 characters, lead with offer + trust angle
- Canonical URL: `https://example.org`
- Open Graph + Twitter Card tags
- JSON-LD `LocalBusiness` schema included

## What was rebuilt
| Legacy element | Redesign treatment |
|---|---|
| Single-line text page | Full multi-section landing page |
| No navigation | Fixed nav with section anchors + mobile hamburger |
| No hero | Split hero with descriptive copy + visual + dual CTA |
| No services list | 3-card service grid with icons |
| No footer | Full footer with brand, links, contact, location block |
| No structured data | JSON-LD, OG tags, canonical, meta description |

## What was not included
- **Map embed** — No real address available in business profile; directions link omitted
- **Testimonials / ratings** — No verifiable source proof exists
- **Source navigation** — Legacy page had none; all nav is internal section anchors
- **Gradient text, low-contrast text, generic hero patterns** — All explicitly avoided per guardrails

## File structure
```
dist/
  index.html            — Complete static landing page
  redesign-summary.md   — This file
```