# Redesign Summary — JMAC Mowing

## Art Direction
**modern-approachable** — Fresh, airy, contemporary. Deep green (#1b4332/#2d6a4f) on a warm off-white base (#faf8f5) with Playfair Display as the accent serif face for headings and Inter for body text. This grounds the brand in nature without feeling templated or generic.

## What Changed

| Before | After |
|---|---|
| Legacy Bootstrap + jQuery build, dependent on external libraries | Self-contained static HTML/CSS/JS, zero build step |
| Multi-page nav structure with separate About, Services, and Get A Quote pages | Single-page scroll with anchor sections and a sticky CTA nav |
| Carousel slider as hero | Bold full-viewport hero with overlay, stat bar, and direct CTA |
| Service descriptions linked to separate pages | All 7 services displayed in-page with imagery and rewritten copy |
| Generic "Award Winning" badge with no specific proof | Replaced with verifiable stats (7 years, 3500 lawns, 140 clients, 4 staff) |
| Counter-up animation dependencies | Static real numbers with clear labels |
| Two separate "Why Choose Us" and "Features" sections | Consolidated into a single value proposition + about story |
| Newsletter signup form (low relevance for trades business) | Removed; focus shifted to contact/quote form |
| Facebook social link (forbidden URL) | Removed per link rules |
| No meta description, OG tags, JSON-LD, or canonical | Full SEO head: canonical URL, OG/Twitter cards, JSON-LD structured data |
| Low-contrast text in places (light grey on white) | All body text meets WCAG contrast minimums (#4a4a5a on #fff or darker) |
| Inline-style gallery with no interactivity | Grid gallery with hover zoom and click-to-expand |
| No embedded map | Google Maps embed + directions link in contact module |
| Separate copyright bar | Integrated into footer |

## Key Design Decisions

1. **Hero** — Background image at 35% opacity over a deep green gradient prevents the generic SaaS hero look while keeping visual texture. Stats bar with verified figures replaces vague trust signals.

2. **Services grid** — Featured acreage service spans two columns with a larger image, emphasizing the core differentiator. Remaining 6 services in a responsive 3-column grid.

3. **Gallery** — 4-column masonry-style grid with the first image spanning 2x2 for visual anchor. Hover transforms (scale only, per motion guardrails). Clicking opens the full image.

4. **Testimonials** — Two real quotes from the source site (Rick Bailey, Emily Hunter) preserved verbatim. No fabricated reviews.

5. **Contact** — Two-column layout with contact details (phone, email, area, response time) alongside the quote form. Form includes suburb and service type fields matching the original.

6. **Map** — Google Maps embed of Gold Coast QLD region, with a directions link as fallback.

7. **Footer** — Three-column layout with brand story, quick links, and contact details. No newsletter, no social links (forbidden). Directions link included.

## Content Integrity

- All stats (7 years, 3500 lawns, 140 clients, 4 staff) verified from source HTML.
- All service descriptions rewritten and sharpened from source copy — no verbatim long sentences.
- Testimonials preserved as-is from source.
- Service area list (24 suburbs) preserved from source.
- No fabricated awards, ratings, or testimonials.
- No source-site navigation or Facebook link used.

## Section Flow

1. Hero (positioning + CTA + stats)
2. About / Value Proposition (story + trust)
3. Services (all 7, featured first)
4. Gallery (project imagery)
5. Testimonials (real client quotes)
6. Service Area (24 suburb grid)
7. Contact / Quote form
8. Map
9. Footer

## Accessibility & Mobile

- Full responsive breakpoint at 768px
- Touch-friendly tap targets (min 44px)
- Sticky nav with hamburger on mobile
- Semantic heading hierarchy (one H1 in hero)
- Descriptive alt text on all images
- Form labels properly associated
- No hover-only interactions on mobile