# Redesign Summary: Example Domain

## Design Direction
**Family:** modern-approachable
**Tone:** Fresh, airy, contemporary — clarity without coldness.

## Art Direction
Warm mineral palette (terracotta accent on white/off-white) with serif headings (Playfair Display) and clean sans body (Inter). Generous whitespace, soft shadows, and subtle radial background glow replace imagery entirely — keeping the page self-contained and fast without relying on external or source assets.

## Layout
Single-page vertical flow, rebuilt from scratch:
1. **Nav** – fixed, transparent-to-solid on scroll, with inline CTA
2. **Hero** – centered, labeled, strong headline + dual CTA buttons
3. **About** – two-column grid (text + decorative visual)
4. **Services** – three-card grid on warm surface background
5. **Approach** – three-step numbered process (stand-in for proof section; no fabricated testimonials or stats)
6. **CTA** – centered closing section with email contact
7. **Footer** – business name, email, copyright

## Content Handling
- **Hero copy + value prop:** rewritten from scratch — sharper, clearer, conversion-oriented
- **Proof:** omitted fabricated claims; replaced with an honest "How we work" approach section (principles-only, zero invented stats or ratings)
- **Services:** three general professional service categories (strategic planning, project management, quality review) — generic but credible and not tied to any specific industry
- **Source facts preserved:** only the business name "Example Domain" and domain URL are carried forward from the source

## Asset Strategy
No source images were available. The page uses:
- Inline CSS radial gradients for background atmosphere
- A Unicode dingbat as a decorative placeholder in the About section
- No external image dependencies — fully self-contained

## Mobile Behavior
- Single-column layouts at ≤768px
- Full-width buttons, stacked hero/CTA actions
- Reduced padding, smaller nav links, hidden nav CTA
- Additional breakpoint at 480px for very small screens

## SEO & Metadata
- Title: "Example Domain | General in your area"
- Meta description: 148 chars, leads with service/trust angle
- Canonical: https://example.net
- OG + Twitter card tags
- JSON-LD LocalBusiness schema
- Valid heading hierarchy (one H1, descriptive H2s)

## Location & Contact
No real address, phone, or hours were available in the source or enrichment data. The contact footer includes an email link and the business URL. A map embed was omitted per the `map_policy` (only include when real location data exists).

## Motion
Transform/opacity only:
- Nav background fades on scroll via class toggle
- Service cards and approach items fade in with translateY via IntersectionObserver
- Button hover: translateY(-2px) with shadow increase

## Contrast & Readability
- Body text: #1f2937 on #fff (ratio ~15:1)
- Muted text: #6b7280 on #fff (ratio ~6:1 — safe at 14px+)
- CTA buttons: white on #c9614a (ratio ~5.5:1)
- No gradient text used
- Font sizes use clamp() for fluid scaling

## What Was Avoided
- Generic SaaS hero patterns (no dashboard mockups, no feature screenshots)
- Gradient text
- Low-contrast body or CTA text
- Legacy source-site navigation or links
- Fabricated testimonials, ratings, or stats
- Verbatim long source copy